If there’s one night we know about marketing, it’s that it’s not always easy – there’s just so many options! But we love a sold-out event as much as the next person, so here’s some handy tips and tricks for promoting your event.


Consistency – it is first on our list for a reason and that’s because we believe that at its core marketing should be consistent. From your brand to the images you use, to the content of your advertising, the style of your phrasing and everything in between – your event should be easily recognisable to everyone who sees it. Our suggestions? Create a specific event brand and detailed marketing plan and don’t forget to brand your social media posts, stick to key phrases and slogans, direct your audience to key places for information and ensure every element your making public speaks positively for your event.

Branding – your event needs its own brand and identity, in fact, it’s a key fundamental element that builds a relationship with your audience every time they interact with your event. Your brand should tie in your events purpose, personality and values and be a part of every single thing you do.

Urgency – consider how you price and release your tickets for the best and fastest result. Offering an early bird discount with an end date, or releasing tickets in stages that get more expensive as time goes on create a sense of urgency to people buy now so they don’t miss out. If your offering tickets at the door it’s also a great idea to make your online tickets cheaper to encourage people to buy prior to the day so you have a better concept of attendance numbers prior to the event.

Clarity – you need to make buying tickets to your event and finding all the relevant information the simplest task possible. Include 123 Tix (we can even supply you with our logo if you need it!) on all your marketing material so it’s clear where tickets are available from and utilise a direct link on all digital communication (website, blog, email marketing, social media) – if tickets are literally a click away it makes buying even easier.

Stay active – there’s nothing like showing people what they’re missing. If you can stay active online throughout the event, especially on social media, can be really effective in gaining attention for the event and encourage interest for the next one. The most powerful tool you have is encouraging attendees to post photos and videos, tag themselves, hashtag the event and check-in at the event through their own social media channels - it will help you reach an entirely new network.

Collaborate – have you got the funds to get a celebrity or other talent involved? Collaboration can be key to a successful event! Even if you’re just able to hire a local personality or influencer having them utilise their contacts, networks and social media followers can be a big boost to your event. The same goes for any businesses or individuals you’re working with – when it comes to event promotion, sharing is caring.

Don’t stop – marketing doesn’t end when the event does. Be sure to engage with your followers for feedback and upload plenty of images and videos from the event they can find, tag themselves in and share. If you’re hoping to do more events in the future (even if it’s only an annual event) keep in mind you’ve worked really hard to create a network of followers who are engaged in what you’re doing, stop and you’ll have to re-engage them all over again when the promotion starts for the next event. If you can, we recommend staying in touch with your followers because it builds loyalty, even if it’s just monthly to tease them about what’s coming next.


Website – if you’re taking your event seriously a website is almost a must! A perfect point for all the must have information, easily found through search engines like google and a great base for data collection, traffic reporting and analytics.

Email Marketing – already have a database in place? The best way to utilise the people you already know is through direct email marketing – let your contacts know all the event details and where they can go to stay up to date (your website, 123Tix, Facebook etc).

Blog – keep your website and followers update to date on your event through a weekly, fortnightly or monthly blog in the lead up to your event. Also a great opportunity to break up your direct event marketing – running a music festival? Blog about outfits on trend. Running a beer festival? Let’s talk the history or styles of available sales… the options are endless!

Event Websites – depending on your event location and operating area there are endless free event websites and pages to list your next event on. These sites vary from state to state, and town to town, but many local councils, tourism catchment areas, local media outlets and community groups operate them and are recognised as valuable sources of event information by the public.

Social Media

There’s nothing out there quite like social media to promote an event and help attract and engage attendees, plus its cost effective and an ideal platform to reach all sorts of target groups and markets, quickly and broadly.

Facebook – a fantastic tool for promoting your event. Not only can you create an event specific page to post news and updates about your event to keep everyone in the loop, you can also create an event to invite people to, use it to link back to your website and tickets at 123Tix, run competitions, or even invest in Facebook ads to extend your reach.

Instagram – although it doesn’t boast a lot of the extra event features that Facebook does, Instagram can still be a very valuable tool to promote and create awareness of your event. We suggest starting an event specific page and hashtag and also utilising hashtags in general across your posts. Great pictures, GIF’s and fun videos work best on Instagram to create event awareness, as well as the app’s latest update Insta-stories.

YouTube – a platform specifically for video content, where you can create an event specific account and keep your followers up to date via digital media. Videos on YouTube can also be copied across for use on Facebook.

LinkedIn – a business orientated networking site giving potential and current associates a place to connect, and a great opportunity for you to promote your event and build a wider professional network. You can add your event to your homepage and encourage associates to pass it on to their networks

Twitter – a well-established platform limited to 140 work character limit with potential for wide reach but with a more niche, affluent audience. Create an event specific account and utilise hashtags which are used to mark topics and keywords, you can also encourage followers to use the same hashtag to help promote the event and don’t forget to include a link to your event in your tweets and on your page to make ticket purchasing easy.

Still feeling a little lost, or stuck for time? We have special packages to lend a helping with everything from email marketing, branding, web design and social media management - contact us here for more information.

Happy Marketing!

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