Knowledge Base

Email Marketing Integrations

Connect your preferred email marketing platform to sync opted-in attendees and manage your mailing lists.

Supported integrations include:

• Mailchimp

• Campaign Monitor

• EmailOctopus

Step 1: Access Your Account

1. Log in to your organiser account.

2. Click "Account settings" in the left-hand menu.

3. Scroll to the "Integrations & Tracking" section and select Mailchimp, Campaign Monitor or EmailOctopus.

Step 2: Connect Your Email Marketing Platform

1. Paste your platform's API key (you'll find it in your Mailchimp, Campaign Monitor or EmailOctopus account settings).

2. Select the audience or list your buyers should be added to.

3. Under "Data Collection Preferences", choose which buyer details to sync (email is always included).

4. Turn on "Enable … Subscribe at Checkout" and click "Save Settings". From then on, buyers who opt in at checkout are added to your list automatically.

5. To add buyers who opted in before you connected, go to Reports -> Customers & Marketing -> Email Opt-in, search, and click "Migrate Subscribers".

Note: You can connect one email marketing platform at a time. Connecting a new one disconnects the previous one.

Tips:

• Only import attendees who have opted in to receive marketing communications.

• Use Notify Ticket Holders for important event updates, reminders or cancellations.

• Use your email marketing platform to send newsletters, promotions and future event announcements.

• Keep your mailing lists organised by regularly reviewing and removing inactive subscribers.